Merchandise Services

Sawaeq Trade Services(STS)

Optimizing In-Market Presence Across the Kingdom

Trade Services That Drive In-Market Excellence Saweq Trade Services (STS) is a leading trade services provider in Saudi Arabia, established in 2013 as an independent merchandising and trade execution entity. Operating within the Tamer Consumer ecosystem and serving external partners, STS delivers scalable, technology-enabled solutions that enhance brand visibility, execution quality, and commercial performance across all major channels.

With over 10 years of proven success, STS is trusted by leading FMCG brands to manage, execute, and optimize their in-market presence across the Kingdom.
STS at a Glance:

Established in 2013.
460+ trained Employees.
Presence in 43 cities and governorates.
Serving 2,800+ pharmacies.
Covering 700+ modern trade & key accounts.
Partnerships with 30+ local and global brands.
Managing 1,800+ SKUs across multiple categories.
Head Office in Jeddah with a dedicated Training Academy.

Our extensive network covers all major sales channels, ensuring maximum visibility and availability for your brands.

Saweq Trade Core Services

Driving Sales with Strategic Trade Services

Our in-house SAWEQ Trade Services provide a range of value-added services to support our partners, including:

Merchandising & Perfect Shelving Planogram (PSP).
Promoters & in-store brand ambassadors (permanent & freelance).
Nationwide promotional campaign execution.
POSM execution and distribution.
In-store branding (indoor & outdoor).
Visual merchandising and retail activation.
Market research, image audits, and competitor tracking
Field force management solutions.

We work closely with our partners to develop and execute effective trade strategies that drive sales and enhance brand equity.

STS Foot Print (with color-coded communication)

Expansive STS Market Presence

STS provides exceptional coverage across Saudi Arabia, combining local market knowledge with centralized execution standards. Our reach extends beyond physical offices through a strong partner and supplier network, ensuring seamless execution anywhere in the Kingdom.

Merchandise Services